Role: Co-founder

When: Fall ‘21 - Spring ‘23

What: Introducing Good Ocean: a first of it’s kind refillable, zero waste home essentials and personal care brand.

Why: Off the heels of the success of Finalstraw, I was deeply inspired to continue the reduction of single use plastic through innovative products and design. Problems to solve: 1. Source and rebottle small format wine. 2. Ship glass in compact and eco-friendly packaging. 3. Deliver an authentic digital wine tasting experience.

The idea was to launch Good Ocean on Kickstarter in spring of 2020. However the world had other plans. With a global pandemic in full swing, I decided to pause moving forward with launching the brand.